aLSAD Degree Show - This Is What We DoThe Liverpool School of Art and Design 2025 Degree Show celebrates graduating students' final work. Its identity and promotional campaign, This Is What We Do, was developed in collaboration with Lottie Brzozowski and serves as the official campaign for this year's show. It centres on how art students explain their work to the layman (the parents, uninitiated, curious, confused, or just straight to the point people), using bold statements with asterisked footnotes. Blending intrigue with humour to demystify art-speak and spark genuine conversation. Students were surveyed and their statements were used within the campaign.
A2 PostersA6 FlyersSocial Media CampaignSurvey BannerWebsite BannerStatement ExamplesOriginal Concept and Development